Lovink on Social Media

‘We are honoured to be invited by the Machine to submit our opinions and preferences. We give in to the pressure to categorize data and join the swarms of ‘collective intelligence.’ Donate your wisdom to the crowds. We are invited to create reading lists, rank music and evaluate the products we consumed. 

User bees working for queen Google. It is so tempting to become part of the online ‘pollination’ world, as French economist Yann Moulier coined it, with billions of users acting like bees that fly from one website to the other, adding value for the owners.’ 

(Networks Without A Cause)

Hat tip to Kester Brewin for the quote.


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